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New advertising campaign for Abbott Diagnostics

"Just wanted to say thank you for all the work the Waterhouse team did coming up with the Abbott concepts.

The ‘stars’ campaign is already getting a brilliant reaction from everyone at Abbott – Helen has just had an unsolicited email from someone outside the core marketing team who has seen the concept, saying how much he likes it. I have also had a couple of calls with people, again outside the core marketing team, who have commented favourably about how it really captures what the company is doing.

Fantastic.
Thanks again.
Richard"

Richard Kent
Director
Kapler Communications Ltd,